Master the Art of Asking Better Questions
Discover why the world's most successful innovators, leaders, and creators share one common trait: they ask deliberate questions. This isn't just about staying curious — it's about unlocking breakthrough insights that can transform your understanding.
The Question-First Approach Changes Everything
We've distilled decades of research into a framework that transforms how you approach problems, make decisions, and create breakthroughs.
- Unlock Creative Potential
- Deliberate questioning breaks you out of conventional thinking patterns and reveals insights hidden in plain sight.
- Make Better Decisions
- By asking the right questions, you'll expose assumptions, weigh alternatives more effectively, and commit with confidence.
- Lead More Effectively
- Learn how top leaders use questions to inspire teams, navigate uncertainty, and create breakthrough solutions.
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Featured Insight
Explore our most impactful question-driven framework that readers are using right now
What advice would you give a friend in your situation?
Have you ever noticed how we can think calmly and logically when a friend comes to us with a problem? But when it comes to thinking through our own issues, it's always much more complicated, and the solution is anything but obvious.
Why does time go faster as you get older?
If you are starting to get a few years under your belt, you will know exactly what we are talking about. Each decade seems to go by a little quicker than the last. At first it sneaks up on you a little bit.
What problems are you focused on?
With around 7 billion people in the world, each as unique as their fingerprint, in many ways we are also very similar. Nobody makes it through life without a few scars.
How long will you wait for the experts to fix the world?
I remember a time as a young man working under the bonnet of my pride and joy, a Ford Anglia which I picked up for a whopping $360. It was one of those cars where for every hour I spent driving it, I spent 2 hours fixing it, but I loved it just the same.
Mental Models: How to Think Clearly in a Complex World
Have you ever watched someone solve a seemingly impossible problem with ease and wondered, how did they see that when I couldn't? Or perhaps you've admired how certain people consistently make better decisions across diverse situations. Chances are, they're wielding what might be the most underrated intellectual superpower available to us: mental models.
How to Find Innovative Solutions to Challenges
Have you ever found yourself facing a problem or challenge and feeling stuck on how to solve it? As it turns out, one of the most powerful tools we have at our disposal is the ability to ask the right questions.
What does the world need more of?
Have you ever seen someone do something heroic, or generous, or kind, and somebody comments “the world could use a lot more of that”?